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  • info@theteamlaser.com

about us

Founded in 1945, Laser Sports is a third-generation family-owned company involved in the production of Athletic balls located just 10 miles southeast of Sialkot, Pakistan. Having an experience of about 45 years, founder Imtiaz Ahmed Sheikh along with his son, Ali Imtiaz realized that there is a big vacuum in the market for good quality balls, which can only be achieved with Modern R&D machines and numerous quality control points in the production line. By following these two principles, they started producing sports balls that were like nothing the market had seen, balls of high quality and great value. All the products are rigorously tested in our in-house lab and later put into production and our independent AC teams monitor the products at each level. At Laser, we strive to put innovation at the heart of everything and continue to prioritize 'Quality with innovation. ‘The philosophy that has characterized our company since its birth, was to convey its brand int the world through the presentation of the products with an excellent ratio between quality and price factors.

Laser Sports is one of the leading manufacturer and exporters of sports goods. Through our state of the art modern production technology, we have the capacity to produce more than a hundred thousand units per month. With highly skilled workforce and vertically integrated environmental friendly units. We deliver beyond our clients expectation.

Our Vision

Becoming a globally prominent, innovative manufacturer and ranked amongst the top sports good manufacturer in the world.

Our Mission

Delivering quality products through service standards, innovative technology, empowerment and team work.

Our Strategy

Driving our leadership with enthusiasm, and vigoro into new markets with a total commitment for our clients through research and innovation.

Our Values


We hide nothing form our stakeholders and expect our gestures are reciprocated in the same manner.


We hire people who take ownership of their work and treat business as if it were their own.


Respect your clients, respect your colleagues, and respect your subordinates, for respect breeds respect.


We are in this together, leave no man behind.


Every aspect our organization, driven by innovation, there is always a better way to do everything. We remain in a constant state of development.


Our culture encourages employees to work with maximum autonomy.

Proactive Approach

We continually seek to put forth new initiative in order to improve upon current processes.

Environmental commitment

We act as a role model with regards to environmental care; and our sustainability efforts will always be part of our business strategy and relevent decisions.

Our Team

The corporate face of the company determines its promises to a better system and ecology of the whole manufacturing and customer service process. Though originated from the cottage industry we are becoming a corporate structure by implementing and standards.

Imtiaz Ahmed Sheikh


Abubakar Imtiaz Sheikh

Director Bags & Accessories

Marius Hermens

Director Marketing & Sourcing

Umer Imtiaz Sheikh

Director Marketing

Usman Imtiaz Sheikh

Director Apparels & Process Conrtol

Ali Imtiaz Sheikh

Director Operations Goal Keeper Gloves

Our Timeline


A vision of probing into soccer ball business

Founder Muhammad Shafi from Sialkot had a vision of probing into soccer ball business and founded his first production unit, mainly oriented for exports.


Age of expansion

During the era, we started exporting to south/east Asian countries, Australia and Africa.


Europe Exploration

Company exploration allowed to discover European countries and started sales over there.



Received the highest export trophy award by the president of Pakistan.


Step in

Mr. Imtiaz Ahmed Shaikh started his career in soccer industry.



Mr. Imtiaz Ahmed Shaikh laid the foundation of Laser Sports Ltd. with the thriving efforts, from the very start, the company served some of the renowned brands.



Within the short span of time, laser sports start producing FIFA certified soccer balls and IHF approved handballs.


Goal keeper gloves facility

Started inhouse production of goalkeeper gloves


Aircell Technology

Developed air cell technology for soccer ball, futsal and handball.


Apparel facility

Started in house production apparels.